FMS CMRU, AtPINGNAKORN HOTEL GROUPSECURE STRATEGIC TRILATERAL PARTNERSHIP WITH TAIWAN'S NCUT
December 3-6, 2025 The Faculty of Management Sciences (FMS) at Chiang Mai Rajabhat University (CMRU), in collaboration with AtPingnakorn Hotel Group, successfully cemented a trilateral partnership with National Chin-Yi University of Technology (NCUT) in Taiwan to enhance academic and research cooperation. An executive delegation led by Assistant Professor Dr. Supareuk Tarapituxwong, Dean of the Faculty of Management Sciences, CMRU, along with FMS executives, researchers, and Ms. Sunthari Donthaophai, Managing Director of AtPinknakorn Hotel Group, participated in a series of events at NCUT in Taichung, Taiwan, including The 2025 International Conference on Management Innovation and Operations Research & The 21st Annual Meeting of the Taiwan Operations Research Society.
The core of the visit was a strategic meeting to discuss collaboration in several key areas: Academic and Student Development: Developing joint academic programs, student exchange initiatives, and professional training and internship opportunities for students at AtPinknakorn Hotel Group. Research Collaboration: Discussing future research initiatives and reviewing the progress of an ongoing research project funded by the CMRU Research Fund (Matching Fund) between CMRU and NCUT. Networking: Visiting the College of Management at NCUT and strengthening ties with NCUT’s International Affairs and executive teams. The FMS delegation also made significant contributions to the academic dialogue at the conference. Mr. Suppatut Daengkhrueang, from the Communication Arts Department, presented his findings on the Relationship Between Exercise and Purchase Expenditure on TikTok Shop among Health and Fitness Consumers in Chiang Mai Province, Thailand. In a notable achievement, the research conducted by Mr. Pholsaran Sanyatip (Associate Dean, FMS) and Ms. Rotchanakorn Baengthit (Assistant Dean, FMS), titled The Development of Communication Model for Moral Construction in Schools, Chiang Mai Province, Thailand, was recognized with the Outstanding Paper Award. This crucial partnership will significantly benefit FMS students by providing them with expanded international exposure and industry-aligned professional development opportunities.
