"The Digital Business Program (Digital Commerce Track) organized a special lecture to enhance knowledge in Artificial Intelligence. The program was honored to welcome Mr. Sirames Aphichaiwirot (Tee Thewallplaza), Vice President of the Northern Digital Economy Association (NDEA), as a guest speaker for students in the 'AI Technology for Digital Marketing' course during the first semester of the 2025 academic year.
The lecture focused on applying AI technology in modern business, covering dimensions such as digital marketing, deep data analytics, and business value creation, illustrated through real-world examples and industry expertise.
Additionally, students participated in a practical workshop titled 'Crafting an Impactful Digital Marketing Resume with Canva and AI.' They also gained hands-on experience using applications to generate professional portrait images, aimed at developing digital communication skills to stay competitive in an era of rapid technological and innovative change."
